Meet the visionaries and experts guiding Auxcube's strategic direction and technical excellence. Our leadership team brings together diverse expertise and experience to guide our organization and help our clients navigate the complex digital landscape.
Our executive team brings together diverse expertise and experience to guide our organization and drive our mission forward.
A technologist with over twenty-five years in the software industry, Sohaib has worn many hats throughout his career — from software engineer to entrepreneur, inventor to restaurateur. Before establishing Auxcube in 2021, he served as Vice President of Engineering at Afiniti, an AI unicorn, where he built exceptional engineering teams that developed critical software systems. His experience spans consulting for multinational businesses like Roche and Invisalign, and being part of multiple startups across his career. An avid reader and recreational mathematics enthusiast, he blogs at reallyvirtual.com and maintains his passion for open-source and Linux evangelism alongside his technology leadership.
Daniyal is a results-driven engineering leader with a strong technical foundation and strategic mindset. As Co-Founder and Director of Engineering at Auxcube, he brings valuable experience from his previous roles as Principal Software Engineer at Hexaltus and Software Engineer at Conrad Labs. A graduate of the National University of Computer and Emerging Sciences (FAST-NU) in Lahore with a Bachelor's in Computer Science, Daniyal combines technical expertise with a passion for building scalable, innovative solutions for Auxcube's clients.
Our advisory board consists of industry experts and thought leaders who provide strategic guidance and specialized expertise.
Dr. Awais Athar is a distinguished researcher and computer scientist with a PhD from the University of Cambridge. His research has significantly advanced natural language processing, particularly in citation sentiment analysis and Urdu language computing. He's pioneered resources including the Urdu Thesaurus (reaching users in 150+ countries) and innovative Urdu language tools like Char Harf and Urdle. With over 20 publications in prestigious venues, his expertise spans bioinformatics, AI, and knowledge management systems. When not immersed in research or building language tools, Awais can be found playing music, reading books, or enjoying a cup of tea — a personal passion that fuels his creative thinking and problem-solving approach.
Dr. Irfan ul Haq is a Professor and Principal Scientist at the Pakistan Institute of Engineering and Applied Sciences (PIEAS), where he leads the Digital Disruption Lab focused on applied industrial research. With a PhD in Cloud Computing from the University of Vienna and an MSc in Physics from Government College University Lahore, his journey spans both academia and industry. His industrial experience includes developing automation systems and large-scale distributed systems, while his research has evolved to encompass big data analytics, blockchain, and smart contracts. A prolific researcher with over 1,000 citations, Dr. Irfan's work on traffic flow management, agricultural supply chains, and Industry 4.0 applications demonstrates his commitment to solving real-world problems through emerging technologies.
Contact us to discuss how our leadership team can help you navigate your digital transformation journey.